Gym Members QuickStart Course
...The start to finish system for turning people who have never heard of you into red hot sales in less than 48 hours
We often close and re-open the course to make updates...Please join the waitlist and we'll let you know when it re-opens!
We respect your privacy and have a ZERO TOLERANCE for spam.

If you're a local fitness professional, and you've struggled to get your Facebook ads to bring in a reliable source of new members, then this is for you...

FINALLY, a step-by-step plan for attracting quality members every month running Facebook ads for your local fitness business...

Even if you're not tech savvy and short on time

Dear Friend,

My name is Ben Poggemiller and my agency, Hungry Fox Fitness Marketing helps gyms in the U.S., Canada, the U.K & Australia get more members through effective advertising and followup.
A few years ago, I devoted my waking hours to helping local businesses make more sales through the power of Facebook ads.
I basically gave myself a Masters degree in Facebook marketing through courses, hardcore marketing books and cold, hard experience.

Initially I started out chasing the advisors, real estate agents...anyone who was into big money.
But my heart wasn't in it because I was chasing the money, and I realized my clients were as well. They weren't looking out for their clientele's best interests, only their next payday.

I failed miserably and I nearly gave up.

I decided to give it one more shot, but this time I'd apply everything I'd learned to something I believed in — local fitness

I thought it would be good enough to throw up ads for free transformation sessions & consultations, but I found that over time that started to get poorer and poorer results until the point where that didn't work at all anymore.

Maybe 5 years ago that was a strategy that would work for local fitness but not anymore.

I beat my head against the wall trying to find a strategy that worked...

I nearly gave up again on Facebook ads

I tried nearly everything searching for the "magic pill"

I tried:
Copying some of the bigger 6-week challenge companies out there and got mixed results that got worse over time

Trying different types of ads - pictures, videos, slideshows and my luck didn't improve

Adding "hypey" language to my ads to try and stand out from the competiton (and just getting lost in the noise)

Offering low-barrier offers like 2 weeks for $14 and other deep discounts

Looking at the backend of some these systems that cost $8k, $16k or more and trying to figure out if there was any "magic" there

I didn't know what to do to start getting results for my clients anymore.

Everything I tried either worked for a short period of time or not at all.

And the people I did get to show interest wouldn't show up or wouldn't buy. It was keeping me up at night.

I was even a bit grouchy around my wife and kids, if I'm being honest.

What was the secret to a local fitness marketing strategy that would get people in the door and stand the test of time?

I was looking at what others were teaching and found they were all about putting together one copy and paste system and leaving it at that.

That's like giving your clients/members one healthy meal to eat day in and day out.
What happens when circumstances change?

What happens when they need to make their OWN decisions?

What if they want to try something different?

These systems didn't allow for the changing marketplace, especially on Facebook.

It simply wasn't enough.

One day I was flipping through some of my go-to marketing books, brainstorming and it hit me like a bolt of lightning.
I had been waaaaaay overthinking it
The answer was staring me right in the face and I had been blind to it because I was desperately trying new tactics and never stopping to think about strategy

There were two things missing with everything I was trying before...
1. My clients and I weren't offering something that people actually wanted

2. We weren't making the most out of every lead we got

Over the next few years, I refined this process, tested it with dozens of gyms, spending over $100k on Facebook ads, and honed this winning strategy.

What's so different about what I do?
What I'm about to show you, to my knowledge, is not being taught anywhere else

I developed a strategy that would:
  • Work longer term because I cracked the code for offering something people want
  • Not fizzle out after a month or two because it relied on a flash in the pan "unicorn" tactics
  • Stand out from the crowd by actually treating prospects with respect and not like cattle
  • Consistently bring new fitness prospects in in month to month with a "slow and steady" approach instead of explosive results and then...nothing
  • Avoid offering deep discounts or free offers that attract freebie-seekers and tire kickers
  • ​Get rid of "bait & switch" challenges for good (no offering something free and then asking for a deposit)
  • ​Not rely on "hype," making crazy promises, or trying to shout louder than all the competition  
  • ​Use lower budgets to bring people in consistently instead of having to spend more and more to get the same results
  • Implement a solid followup system to make sure people came in the door and actually handed my clients money
Here are some of the results I've been able to generate and what others have said about my methods:

33 new gym prospects with only a couple of hours work and ZERO ad spend

So far with John we've generated 1200+ prospects and he's even opened up a second location (with his sights set on franchising in the near future)

Here are some more great people getting great results with my methods...

Here's what Franco at CrossFit Commitment had to say about me:

What does all this mean for you?
I've taken everything I've learned over the past few years, thousands of new gym members pulled in, dozens of clients across several continents and packaged it into an easy-to-follow course.

Introducing the Gym Members QuickStart Course
Here's what the Hungry Fox Method is all about...
It's a comprehensive method for creating winning marketing campaigns for local fitness using the power of Facebook ads.


It's the same strategy I use every day to help my clients. This isn't something that worked a few years ago and I decided to package up and sell.

This is for people who want to create a local marketing system that works NOW and will continue to work in the years to come.

The goal is to get people who have never heard of you to become members by offering them what they really want in an honest and ethical way.
Here's everything that's included in the course:
Module 1: The Basics

Normally I charge $100 for a consultation like this, but I've decided to include it here, because I find most gyms have the same exact problems with their offers!

In this section we'll cover...
  • Crafting the perfect fitness offer - the basic elements that make up an offer that qualified prospects will want & need, and repel freebie seekers and tire kickers.
  • ​A walkthrough of what to charge to get maximum ROI out of your marketing campaigns (the answer may surprise you)
  • A quickstart guide to Facebook ad budget for most local fitness business so you'll never have to guess how much to spend and when to spend it to get a positive ROI from your marketing.
Module 2: Setting up for Success
  • Did you know that Facebook has a preferred way for businesses to set up their ads? I'll show you how to set up your business in Facebook properly to make the marketing process simpler, easier and more legitimate in the eyes of Facebook
  • ​An overview of all the tools needed for a streamlined marketing system that automates lead capture, notification and followup in simple steps so you won't waste time trying to figure out what tools to use and how they all work
  • A simple to follow organic content guide — what to post and how often to post on your Facebook page to get the most out of your organic strategy and give you cheaper ads from Facebook
  • Setting up Facebook's tracking pixel — these are all the best practices for setting up FB's powerful tracking system that allows you to track your results, ROI and get better results (99% of fitness websites DON'T have this set up properly and leave money on the table every day)
  • ​Most agencies charge an extra fee, sometimes $500-1000, to set things up for you (I personally don't), so here is a comprehensive guide to setting up your ad accounts and tracking properly.
Module 3: Running Facebook Ads

This is where all of your prospects will come from, and will save you thousands of dollars in wasted advertising dollars trying to figure out what's working. In fact, I've spent over $10k of my own money trying to figure this stuff out on my own. But now, there's no more guesswork anymore - here's what's working now and will continue to work for the foreseeable future.
And if you hired an agency like mine, you'd be paying $1000+ per month, but I'll show you exactly how to do it on your own.
You'll learn...
  • The current best practices for setting up Facebook ads. For example, you can target only women to get a quick win right now!
  • ​How to write Facebook ads that engage, excite, and most importantly, get people to click on your ads so you can an edge on the competition
  • Facebook ad targeting guide — most local fitness businesses are approaching this COMPLETELY wrong, and getting the targeting right will improve your results immediately when you reach the right people
  • Why most of the default settings Facebook gives you are completely wrong, and how you can set things up properly to get maximum ROI for your efforts
  • ​How to handle comments on your ads - questions about price? People tagging their friends? I'll show you how to respond to increase the amount of signups you get by 20% or more!
  • The easy way to troubleshoot ads — if something's not working, here's how to figure out what the issue is and what to do about it. I normally charge $100 to help people troubleshoot their ads, and I'm including it here at no extra charge.
  • ​Staying Facebook compliant so you'll have fewer ads rejected get better advertising rates from Facebook — this means more people will see your ads for less money
  • Setting up forms and pages designed to convert interested people into prospects to fill your pipeline — not only will they be interested, they'll be glad to give you their personal info so you can follow up with them
  • ​How to choose the right images and videos that your target market will actually respond to — and you don't even need professional photos and videographers to create this content
Module 4: Lead Capture & Tracking

We'll cover...
  • Landing page strategies that actually get people to sign up with their info (it's actually a lot simpler and easier than most people make it out to be)
  • ​Tracking results properly using the hidden power of the Facebook pixel — seriously, if you can track your results, then you can improve (kind of like nutrition, actually)
  • Being able to see — penny for penny — how many people you're bringing in with your ads and how well they are converting into members
  • Keeping track of the prospects you get to make sure nobody falls through the cracks ever again — and prevents them from working with you
Module 5: Automation

Again, most agencies charge a ridiculous fee for this ($500-1000), but it's really not hard once you have the steps laid out for you. This is the unsexy but necessary stuff that will allow you to...
  • Automate email and text message followup to your prospects — you don't need to be a tech wizard, just follow these simple steps.
  • ​Get notified IMMEDIATELY when a new prospect enters your pipeline — quick followup is essential to making sales, so you can't afford to waste a minute trying to find your new leads
  • Automatically keep a record of all new leads coming in so you can keep track of them and follow up with them later if they don't respond right away
  • Add your new prospects to email lists, SMS text campaigns and more, so you can market to them again and again until they become members — this is where A LOT of your success will come from
Module 6: Followup & Sales

This is where the real money is made. We can get prospects all day long, but if you can't sell them, there's really no point.
This module will show you...
  • The simple followup systems that allows my clients to actually get people in the door and sell them — this is the part that most gyms and fitpros get wrong, and where 80% of your sales will come from
  • ​What to say, when to say it and how to respond to common questions so you can overcome objections and make the sale as quickly as possible
  • How to sell front-end offers for $200 or more — in fact, it's just as easy as selling a low-barrier offer if you know what to do
  • My secret weapon that gets up to 30% of prospects to respond right away (hint: it feels like a natural conversation starter that gets people engaged immediately)
PLUS More to Come
In fact, I plan to update this course with new content regularly, and if you get in on the early bird offer, you'll be able to let me know what YOU want to learn, and I'll make it happen.
In fact, I've got some pretty cool bonuses that'll be more than worth the cost of this course alone, but you'll see in a minute why I'll have to take those off the table soon.
So what's the catch?
This is a special offer for people who jump on board early.

It may not be 100% perfect and I'm open to your feedback on how to make it better.

Once the course is established and perfected, the price is going up in the future.

But don't worry, it still won't be as much as you might think.

If you were to hire me to coach you through all this personally, I charge at least $500-1000/month, if I'm even available. If demand for my agency services keeps up, I'll have to start turning away clients soon anyway.

And it'll be a lot less bloated and rigid than some of those other "systems" I've seen out there for anywhere from $8k-16k! They basically show you how to run one type of ad, not create your OWN system for bringing prospects in the door.

Of course, you could figure this stuff out on your own, but you'll spend a lot of time and money through trial and error.

It took me over 3 years and thousands of dollars to develop my methods to the point where I felt confident enough to deliver them to you in this course, so you could expect to spend that same time learning this for yourself — and that's on top of trying to run your business, which already takes up most of your time.
But this isn't for everyone...
I have to warn you, this course is not meant for people who are either desperate or have no money.

There is a cost involved in advertising and you must be prepared to spend money to make money. This course will not teach you how to get new members for free.

But it will show you how to make your money back from your advertising and get a positive ROI, so that your marketing pays for itself.

You also have to be prepared to work.

I want to be clear that I am not presenting this as a lazy or passive way to get new members.

This is not a get-rich quick thing.

It's about slowly building your business the right way.

It takes work and you have to be committed to putting in effort over a period of time. (Wait, that's kind of like fitness, right?)

I've done my best to minimize the effort involved, but you have to prepared to followup and sell FAST (in fact, studies show, waiting more than 15 minutes to follow up with someone can lose the sale)

I also want you to know that there is no such thing as a laydown sale, meaning people aren't just going to open their wallets and hand you money. They will need to be convinced.

You WILL get objections and you WILL have to overcome them, but I'm giving you a solid shot at converting the most prospects possible.

If you hate selling, I will try to make it as painless as possible, but it still must be done.

There is no unicorn system that will magically bring you money. Anyone trying to sell you a magic bullet is lying. 
But there is one more thing I have to tell you about...
I've decided to include a couple of bonuses if you get on board right now.

BONUS #1: Personalized Critique

I normally charge $100/hour for consulting, but because I'm committed to helping you get the best results possible, once you've applied what you've learned in the course, you can request a critique of your system from me.

I'll personally look over your ads, landing pages and followup systems to figure out where you're leaving money on the table and how you can fix it.

In some cases a quick critique like this has increased a gym's results by 200%, just by making a few simple changes I suggested.

Consider this a thank you for buying the course, and giving me some material to help me sell the course later on.

BONUS #2: Advanced Strategies Module

In this bonus module, we'll touch on some more advanced strategies to bring in even more prospects.

Once you've been through the course and implemented the basic system, you can apply these advanced strategies to get roughly 20% more sales using tactics that 99% of gyms and fitpros aren't using.

This is where your real edge over the competition will come. These strategies aren't required to make money, but will give you an added boost on top of what you're already able to achieve.

We'll cover... 
  • Getting results from secondary demographics like MARTIAL ARTS & KIDS CLASSES
  • Setting up Facebook custom audiences of people who have already shown interest in your business, so you can market to these "warm" prospects over and over again to get even more ROI out of your initial lead generation system
  • A quick and easy content boosting strategy that gets you brand recognition and more page likes (on a VERY low budget)
  • Using messenger bots to create an engaged audience — this is a fast-growing strategy that creates a fun and engaging experience for users, who won't even feel like they're being sold
  • AND MORE... The beauty of this early bird offer is, you get to pick the future content of this course. Just tell me what you want to learn and I'll do my best to include it in this bonus module! 
So with everything included you get...
The Complete Gym Member QuickStart Course  (Minimum $2000 value)
Module 1: The Basics
Module 2: Setting up for Success
Module 3: Running FB Ads
Module 4: Lead Capture & Tracking
Module 5: Automation
Module 6: Sales & Followup
Bonus #1: Personal Critique ($100 value)
Bonus #2: Advanced Strategies (20% better results, ongoing)
I almost forgot the guarantee!
Someone recently told me I could 5X the price of this course and still be worth it.

So if you don't think this course is worth what you paid for it, I'm happy to offer a 12-month money-back guarantee.

If you decide I didn't put my heart and soul into creating as valuable a course as I could, let me know and I'll refund your fee instantly within the next 12 months.

So now, onto the actual price...
Altogether you'd pay a minimum of $2100 for all of this
But right now you'll be able to get access for $999
We often close and re-open the course to make updates...Please join the waitlist and we'll let you know when it re-opens!
We respect your privacy and have a ZERO TOLERANCE for spam.

Still have questions?

What is a new client worth to you over time? Chances are, even ONE new member will pay for this course many times over.
But I realize you might still have some questions.
Here are some of the most common ones I get:
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 12 months and we will give you a full refund
What are the costs involved with using the Gym Member QuickStart Course?
This is a great question. Nothing happens for free, and some of the tools I use for my lead generation systems are paid. I've kept it as low budget as possible so that you are able to get an ROI as quickly as possible. At a minimum, I would recommend at least $450 in ad spend on Facebook. If that scares you, then this course likely isn't for you. In terms of automation tools, landing page software etc, you can get away with spending only a couple hundred dollars a month to get it all set up and running. But even if you're able to get a couple of new long-term members, that more than pays for itself.
Why are you just giving this away when you run FB ads as a service?
Lately, demand for my services has shot up but a lot of people have businesses that are just getting started or they don't have the cash flow to hire this service out to someone like me. It simply doesn't make sense for them to pay my fees but they want the benefits of what I do. This course is for people who are still in the growth stage and aren't in a position to (or want to) pay someone to handle their marketing for them. So I'll show you how to do it yourself (and that way I don't have to do the work...)
I’ve seen other FB ads courses before. How is this different?
Let me be totally upfront. There are some GREAT Facebook ads courses out there. I should know — I've bought a bunch of them. Here's the thing, though. They are not fitness-based. There is a LOT of extra content in them that doesn't apply to you, and even if you tried their suggestions, might end up hurting your business instead of helping it. And they focus a lot on the advertising side of things, but not necessarily on followup and sales. They might show you how to set up an ad, but will they show you how to convert a prospect into a customer? Not likely. There are a couple people kicking around offering fitness "systems" and those can work too. But what I've found is that they are grossly overpriced (I've seen anywhere from $3k, $8k and even $16k) and they show you ONE way of doing things. My goal is to show you how to come up with a good system yourself, so you can create something that works for you, for YOUR business and continue to work in the future.
Are you going to suggest I do bait and switch or other scummy sales tactics?
Short answer: NO Long answer: I hold a high ethical standard for myself and for my clients. I don't need bait and switch, or any kind of "tricks" to get people interested in fitness. Given the obesity rate in developed countries these days, there is no lack of demand for a good fitness solution. Everything I advise is honest and straight
I’m in a specific niche like martial arts. Will this work for me?
Yes. While the course is mostly group fitness based, you can adapt these principles to martial arts and other areas. In fact, I'm adding a martial arts component to show you how to do that. As for other niches, as long as there are enough people in your local area who want what you're offering, you should have no problem attracting them with the Hungry Fox Method. If you're still not sure, shoot me an email at and I will let you know whether it makes sense or not.
Can this work for online trainers too?
The focus of this course is on local fitness only. While the principles can be applied to online fitness, there is a lot more involved with that. Please send me an email at if you want help with online trainer lead generation.
What if I'm already crushing it with Facebook ads?
That’s awesome! Congrats. If you’re already doing really well with FB ads, and you’re happy where your business is at, this probably isn’t for you. The only reason you might want to check it out is if you’re looking to train someone to do it for you. This would be a great training package for an employee to run ads for you.
So if you're stuck in a rut and need to grow your local fitness business the right way...the ethical way...the consistent and steady way...this is for you.

If you've been following my content for a while, you'll have seen my knowledge, seen how I've been able to help others, seen how dedicated I am to being fair and ethical.

You won't regret it


Ben Poggemiller

Owner, Hungry Fox Fitness Marketing
We often close and re-open the course to make updates...Please join the waitlist and we'll let you know when it re-opens!

Full Course Rundown

Gym Marketing Overall Strategy 

 Welcome - START HERE
 An Overview of a Successful Facebook Marketing System
 What should I charge and should I put price in my ads?
Crafting the Perfect Fitness Offer
What Should I Spend on Facebook Ads? 
 Will This Work For Personal Training?

Setting Up For Success

Business Manager Setup
Tools Needed
 Setting Up Your Facebook Pixel for the First Time
Setting Up the Pixel on Wordpress Sites
The importance of organic content

Running Facebook Ads

Overview of the Facebook Ads Platform
Writing Effective Ads
Hiring Someone to Write Ads
Choosing the Right Campaign Objective
Facebook Ad Targeting
Choosing the Right Ad Creative
How often should I change my ads?
How to handle comments on your ads
Creating Your Lead Form Ads
Creating Conversion Ads
 Staying Facebook Compliant (Getting Ads Approved)

Lead Capture & Tracking

Setting up Custom Conversions
Landing Page Strategies
 Tracking & Reporting Results from Facebook (The Need to Know Numbers)
Setting up the Facebook Pixel for Conversion Campaigns
Creating a Google Tracking Sheet


Automation Overview
 TextMagic Setup
 Connecting Other SMS Platforms to Zapier
Automation Setup and Streamlining

Followup & Sales

 Proper followup to make $$$
 The Sales Conversation Breakdown
Gym Sales Overview
Overcoming Objections
Troubleshooting Your Marketing System
 Troubleshooting poor performance

Advanced Strategies

Adapting to Martial Arts
 The $1/Day Content Boosting Strategy
 Keeping Likes, Comments & Shares on New Ads
Kids Classes/Activities
 Prospect Re-Engagement Part 1: Custom Audiences
 Prospect Re-Engagement Part 2: Email Reactivation
 Finding Leverage Points in Your Client List and Using Facebook To Rake in Leads (30:29)

Secret Module - Hotseats & Audits of Facebook Accounts

Super High Lead Cost
 Fixing a Group Fitness Ad in Northern Ireland
Fixing a Group Fitness Offer
We often close and re-open the course to make updates...Please join the waitlist and we'll let you know when it re-opens!
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